ZEYNEP CECEN

Where property meets couture

Zeynep Cecen is a London-based luxury interior design studio working across high-end residential interiors and bespoke furniture.

SUM was engaged to establish a clear strategic foundation for the eponymous brand, bringing the interior design and furniture practice together under a single, confident master identity.

The brand was positioned around the idea of where property meets couture – a disciplined, fashion-informed approach to space, material, and proportion, defined by restraint, precision, and craft.

The visual identity was designed to remain understated, allowing the work to lead. A refined wordmark is supported by a discreet monogram used selectively as a maker’s mark, particularly across product-led and material applications.

Art direction and digital expression follow the same principles, applying fashion-led thinking to imagery, detail, and pacing, with an emphasis on atmosphere, proportion, and finish rather than overt styling.

The result is a quietly confident luxury brand, designed to support both residential and future hospitality-facing work while remaining natural, restrained, and credible to an international audience.

The name Zeynep Cecen written in black text on a light gray background.
A pink book titled "Zeynep Cecen" with a matching pink cover next to a brown spine with the same name, placed on a gray background.
A black, stylized monogram of the letters 'LC' against a light gray background.
A dining room with a large wooden table, eight wooden chairs, and a black dog lying under the table. The room has light-colored walls, a large framed map of Europe on the wall, and a chandelier hanging from the ceiling. To the right, there is a side
Smartphone displaying a webpage with a staircase and a plant in an elegant interior.
Open magazine featuring interior design photos of a bathroom and staircase with a stained glass window.

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