JIMMY CHOO
Using brand design in propelling Jimmy Choo to the status of a global luxury brand
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Since the opening of its first store in London in 1996, Jimmy Choo has grown to become a leading luxury shoe specialist. Jimmy Choo has a unique, compelling brand which is globally recognized.
Jimmy Choo approached SUM to deliver a brand identity, packaging and marketing collateral to establish Jimmy Choo as the go-to luxury brand.
The resulting brand identity and packaging captured the fashion brand’s unique take on luxury. In less than ten years, Jimmy Choo has created a thriving international luxury brand and has a network encompassing 167 stores in 35 countries.
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