![](https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d39adfc1-a14b-48b4-8f69-13a066052ee5/LaPerla_01.jpg)
LA PERLA
Adding grace and movement to the La Perla brand through a fully-integrated approach
La Perla reached out to SUM to create an entire suite of brand and communications applications to reach new international audiences.
![LaPerla_03.jpg](https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/fc023139-6536-45a7-a193-05ec280dd010/LaPerla_03.jpg)
![LaPerlaFW15_02.jpg](https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/da28c2f3-49ac-4c52-b3ab-b2e17d8ebcdb/LaPerlaFW15_02.jpg)
![LaPerlaMan_05.jpg](https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6ead7a55-3226-474c-beca-328ef3107ae9/LaPerlaMan_05.jpg)
Featuring the distinctive La Perla aesthetic SUM’s work brought to life new collections across the brand’s wide array of integrated channels.
![LaPerla_04.jpg](https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg)
![LaPerlaMain.jpg](https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/63882c14-3810-40d9-99e8-f7911cf9e7e6/LaPerlaMain.jpg)
![LaPerlaMan_04.jpg](https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/65b56fca-a6a1-4cd5-8982-3c48afd8dac5/LaPerlaMan_04.jpg)
![LaPerla_02+copy.jpg](https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4bee3246-3f69-4ff3-8933-797f38edebde/LaPerla_02%2Bcopy.jpg)
![La+Perla+Movie-high.gif](https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bcbb3a32-e8d7-449c-88c5-c28405e39715/La%2BPerla%2BMovie-high.gif)
![](https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/52b285ad-700f-4e8d-a8d4-88ff8c1f638d/LaPerla01.jpg)