THE LUXURY MARKETING AGENCY
Specialists in strategy-led content, digital branding, digital marketing, and creative storytelling for luxury brands and lifestyle-led businesses.
Tell Us About Your Brand
We combine storytelling, premium creative, and performance to support launches, product growth, and long-term brand engagement. From campaign planning to digital rollout, we work as long-term partners for globally recognised names including Jimmy Choo, Allsaints, Burberry, La Perla, and Victoria Beckham.
WHAT MAKES A LUXURY BRAND WORK
Luxury marketing is not about reach. It’s about resonance. We help brands find the language, tone, and touchpoints that build desire - not noise.
Whether it’s performance-led or content-driven, our approach is designed to connect with discerning audiences through substance and style. From boutique brand launches to long-term campaign strategy, we work across the full spectrum of luxury marketing.
STRATEGY-LED, CONTENT-FIRST
We work across the foundations of modern luxury marketing:
Digital Strategy – channel mix, funnel design, budget planning
Content Direction – seasonal campaign planning, creative oversight, narrative building
Performance Creative – ad creative, messaging systems, brand-led paid content
Ongoing Campaigning – social rollout, email marketing, editorial content, digital PR
What holds it all together is coherence - where strategy and creativity move in sync.
WORK THAT SPEAKS FOR ITSELF
PARTNERS IN LUXURY MARKETING
FREQUENTLY ASKED QUESTIONS
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A luxury marketing agency helps position, communicate and activate high-end brands through content, campaigns, and digital strategy. At SUM, that often includes launch planning, platform optimisation, messaging systems, and creative oversight—always rooted in brand. Explore how luxury brand strategy shapes every marketing decision we make.
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Luxury audiences respond to subtlety, not sales tactics. Marketing in this space is about building desire and meaning—not just reach. We avoid gimmicks and noise, focusing instead on carefully structured brand experiences. See how digital branding supports marketing systems that feel elevated and intelligent.
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It can include content planning, asset production, campaign rollout, email strategy, and launch comms—often alongside social and eCommerce alignment. We also help build out foundational systems like messaging frameworks and branded content toolkits. Our luxury branding work is often the starting point.
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Yes. We often work with brands on seasonal launches, lookbooks, campaign direction, and rollout. This includes structuring key messaging, asset guidelines, and digital strategy. From hero visuals to social cutdowns, our focus is on systems that scale. Explore more of our launch and campaign work.
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Absolutely. Many of our clients stay with us post-branding for content, rollout, and strategy alignment. Because we already understand the brand, it makes execution more seamless. Read about how we extend identity into marketing and digital touchpoints.
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Yes. We can help develop positioning and content for social ads, Google PPC, or email campaigns—particularly in the early phases of launch or growth. While we’re not a performance agency, we build the frameworks that marketing teams rely on. SUM works best as the brand’s strategic partner.
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Sometimes we work directly with founders or CMOs. Other times we collaborate with in-house marketers or media teams. Our role is usually upstream—defining the messaging, creative assets, and campaign direction that others execute. This makes our approach ideal for funded startups and growth-stage premium brands.
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We work with globally recognised names and premium challengers—from Claudia Schiffer and AllSaints to La Perla and Victoria Beckham. Many are design-led, founder-driven, or built around lifestyle and cultural positioning. Explore more of our luxury marketing work here.
INSIGHTS
Explore our specialist services for luxury brands:
Luxury Branding, Luxury Brand Strategy, Luxury Digital Branding, Fashion Branding, and Boutique Branding.
