Screenshot 2024-05-29 at 11.25.38.png
FoS_Home.jpg
Traditional Vanity Units Cobham _1600_Side_view.jpg
AdobeStock_589190995.jpeg

SUM is a fully integrated branding and marketing agency, specialising in luxury brand design and brand development. We collaborate with globally recognised luxury and lifestyle brands, as well as ambitious emerging names across strategy, visual identity, content, and digital.

Starting a New Project?

TELL US MORE

SABYASACHI

Luxury branding agency SUM created stylish packaging for AllSaints, reflecting the brand’s edgy, contemporary fashion identity. This image highlights SUM’s expertise in luxury brand packaging and high-end marketing.

ALLSAINTS

SAVANNAH MILLER

PRO HUNTER

LA PERLA

HADDON

Discover More Work

Featured
PRODUCT OR IMAGE? DEFINING THE OPTIMUM LUXURY BRANDING STRATEGY.
PRODUCT OR IMAGE? DEFINING THE OPTIMUM LUXURY BRANDING STRATEGY.

In luxury branding, some brands lead with product quality, while others focus on image and storytelling. This article explores how the most successful names in luxury balance craft and culture to build long-term brand equity and lasting consumer appeal.

Read More →
IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS
IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS

In an era defined by AI, templates, and instant digital branding, luxury brands are finding renewed power in the physical. This article explores why craft, materiality, and human intention matter more than ever in building enduring emotional connections.

Read More →

Unit 4.07, The Tea Building
56 Shoreditch High Street
London, E1 6JJ

CONTACT

INSTAGRAM

© SUM 2025